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Sendinblue is evolving from email marketing to a more comprehensive platform with marketing automation and built in crm functionality suitable for small businesses seeking an end to end solution.

Top marketing automation platforms.

Top 5 marketing automation platforms for smbs. They ve grown quickly though and are seemingly picking up steam with high tech companies. Reliable auto responding functions and workflow. There are tons of options for marketing automation software.

It s also a relatively new player only founded in 2014. Activecampaigns activecampaigns is a leader in the small business marketing automation space. Functionality for extensive automation. These platforms provide automation features across multiple aspects of marketing including email social media lead generation direct mail digital advertising and more.

Currently over 200 000 organizations use mautic. Zoho crm works with standard tools for marketing automation to help optimize marketing investment. According to salesforce s state of marketing report 67 of marketing leaders are already using at least one marketing automation platform and a further 21 planned to start using one. A go to choice for small marketing teams the tool has all the basic functionalities of an ideal marketing automation platform with some advanced features.

The marketing automation industry has skyrocketed from a 500m market to an expected 6 4bn in 2024. Here are our top picks for the best. A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across segments and channels.

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